Be Good, Do Good, For Good
We're 50+, and honestly? This stage of life is better than we expected. So we created a space to celebrate the people, businesses, and changemakers who feel the same.
How?
- Publishing: Our podcast, newsletter and social media content
- Awards: Online annual awards ceremony for business/products/people supporting and driving change in the 50+ community
- Product: Our weekly recommendations and product drops
- Events/Retreats: Our Good Life Collective Events
Meet the Founders
Elli Julia
I didn't set out to change my social life. It all started a few years ago when I stumbled into a community coffee club - and suddenly I was starting my mornings with people of all ages. Little did I know how life-changing it would be. Since then, my friendship group has grown to span decades, and my social life, and honestly my heart, has never been richer. What cross-generational friendships have shown me is how much we all have in common, no matter where we are in life - and how much great stuff and good times are waiting for you at 50+.
And here's the offical lowdown:
- 15+ years as an event producer
- Director of globally recognised awards programs
- Published author
- Background in tourism, marketing, and copywriting
- Producer of health and wellness retreats for globally renowned speakers
Heather Porter
I’m doing this because I don’t think we’re having the right conversations about life after 50. It’s often framed as something to manage or fix - with plenty of hyped-up social media to reinforce it. But I’m learning firsthand how good this stage can actually be, and it feels time to shift that narrative - to create something more real, more hopeful, and genuinely useful.
And here's the professional spiel:
- 15+ years as a speaker
- Founder of a digital marketing agency
- Amazon Kindle #1 bestseller
- Co-author of 4 business books
- One of four Meta (formerly Facebook) Certified Lead Trainers in Australia
- Teacher at the University of Sydney's Centre for Continuing Education